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The MIMIC MINNOW® SHAD features a lifelike "holographic" Baitfish Image™ shad body and hyperactive "paddle tail" that swims and wiggles to mimic a live bait minnow. A highly reflective "holographic" FlashFoil flashes & shimmers like iridescent fish scale lures fish from a wide radius. Redesigned for 2007 to provide high performance action and more lifelike appeal. It mimics a minnow and fools 'em!