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This page has details about The Fishin' Hole and its focus on service, experience and its Corporate Philosophy.


The Fishin' Hole has been serving anglers in Western Canada since 1975 and operates 5 retail locations in Alberta, Saskatchewan and Manitoba - Canada. Our head office and distribution centre for wholesale, mail order & website sales is located at 11829 - 154 Street in Edmonton. We are proud to offer expertise and competitive fishing products in the International Market.


The Fishin' Hole specializes exclusively in marketing sportfishing tackle and related equipment and supplies. This narrow focus allows us to follow all the latest trends, techniques and product innovations. We can, therefore, offer accurate and current information, as well as suggestions on appropriate products and techniques for any fishing situation.

CORPORATE Philosophy

The Fishin' Hole is committed to providing the best possible service to our customers and is proud of the reputation we have gained over the past 40 years. The management and staff share a strong commitment to community involvement and are extremely active in educating and promoting participation in the sport of fishing. We feel it is a part of our responsibility to our customers and the industry to not only teach people to fish but to encourage practices that will protect the long term health of our fisheries.


Staff at The Fishin' Hole are enthusiastic anglers themselves and have a great deal of input into the product selection and services offered by the company. The inventory of approximately 17,000 items is monitored by a state of the art computer system designed specifically to ensure our stores maintain adequate stock levels to satisfy our customer's needs.
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