For nearly a century, Williams lures have caught trophy fish for both novice and expert anglers alike. The secret to their success can be attributed to two things: the stabilizing ridge down the center and the high quality 24K gold or pure silver plating. The stabilizer prevents the lure from rotating and when coupled with a short jerking retrieve, imparts a darting action that drives fish wild. The unique precious metal plating provides a reflective quality that cannot be duplicated.
The Williams Ice Jig is a perennial favourite for hardwater enthusiasts. Named the “Ice Jig” it is just as effective when jigged vertically on open water. The elongated baitfish profile makes an easy and enticing target for trout, walleye and perch.
The J50 is ideal for perch and whitefish.
Tipping the odd shank of the treble with your favorite bait can entice strikes on slow days.
